Nike, the Greek goddess of victory, helped others succeed in times of war. NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture a hefty share of the US athletic shoe market.
The Nike Air Max was first released in 1987 in a nylon/synthetic suede combo with a transparent window for the Max Air-sole unit. Despite incredulity that led customers to poke and squeeze the Air-sole, the Air Max quickly proved to be a hit.
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